I build the systems marketing runs on.

The website, tracking, CRM, email and content, with AI agents doing the repeatable work and human approval before anything goes live.

A client's marketing system assembling: search and AI answers, the website, lead capture, CRM, email, analytics and reporting, with AI agents running research, content drafts, technical QA and client reporting, and human approval before anything publishes. A lead travels the loop, and reporting leads to the next change.

What I build.

Critical infrastructure for the modern marketing ecosystem.

AI searchGEO

When an AI answer recommends a business, which pages did it draw from? Those passages can be traced, and changed. Technical SEO and structured content underneath.

Example

How do I set up lead capture on a small-business site?

Start with one form and ask for the least you need.
Send the details to a CRM a person checks.
Reply the same day, then measure what came back.

Vendor documentation
Forum thread

The page on the site Lead capture for small businesses Send the details to a CRM a person checks.

Web development

Sites built to be found and to convert: structure, metadata and schema that search can read, and forms that ask for the least and put the lead where a person will see it.

Example

example.com/lead-capture Lead capture for small businesses

Title: Lead capture for small businesses
Description: One form, one record, one follow-up.

Schema: Article · Organization

Talk to us NameEmail Send

New lead

From: Lead capture guide
Owner: Notified
Follow-up: Same day

GTM systems

One record for every lead, a first email the same day, and reporting that connects what was published to what came back.

Next change FormRecordEmailReport

AI automation

Research, drafts, technical QA and client reporting run on request. Human approval is required before anything goes public.

Example Research and draft an article

Research
Draft
Technical QA
Report

Human approval Published

Case study · 1 of 3

Systems I've built.

CurrentWave CMS, the content platform I built for my client work.

Content Research System

Sources are captured from the web and kept in a database the drafts are written from. Images are processed, and the metadata is written from the record.

Vendor documentation Form fields, webhooks, CRM sync
Pricing page Free tier: one form, 100 contacts
Support forum thread Setup questions, one from 2019
Customer reviews Two reviews, both about onboarding

Example

Topic: Lead capture for small businesses
Sources: 4 pages captured
Passages: 12 extracted
Images: 3 captured
Status: Ready for the brief

Hero image, processed

Title: Lead capture for small businesses
Description: One form, one record, one follow-up.
Tags: forms · CRM · email

Captured from the web
Stored in a database
Processed

Case study · 2 of 3

Content Production System

Ten steps, each one checked. Nothing publishes without human approval.

Example Changes, this run

01 Brief 4 sections to cover, 2 notes attached
02 Outline 4 sections; the note leads section one
03 Draft 640 words, 9 passages cited
04 Line edit 3 clauses tightened, 0 facts changed
05 Quality review 1 sentence flagged: research that does not belong
06 Fixes 1 sentence cut
07 Images 1 of 3 images placed and captioned
08 Internal links 1 link added, to the CRM setup guide
09 Metadata Title and description written from the article
10 Saved draft Saved as a draft; nothing published
Human approval Approved. Published to the site.

Every change is logged with the step that made it.

Example

Live on the site

Brief

For Owners without a marketing team

One form, and what to ask for
Where the details land: the CRM
The first follow-up email
What to measure

Sources: 4 pages, 2 first-hand notes

Setting up lead capture on a small-business site

The form
The record
The follow-up
What to measure

The form

From a noteA lead is a person who has given you a way to reach them. The system's job is to make that easy for them and reliable for you: one form, one place the details land, and one follow-up that goes out the same day. In other words, it is very important to make sure that the whole process is as simple and as straightforward as it possibly can be.

One forum thread from 2019 says the vendor's support team is slow to respond.

The form, the record and the first email, in one view.

The record

Ask for the least you need to reply well: a name, an email address, and the one question that tells you what they want. Everything else can wait for the first conversation. If the CRM is new to you, the CRM setup guide covers the handoff.

Title: Lead capture for small businesses: forms, CRM and follow-up
Description: How to set up one form, one record and one follow-up that goes out the same day.

Draft saved Published

Case study · 3 of 3

Multi-site CMS Platform

A full content management system. Each site runs in its own instance, and updates roll out in stages.

Core modules

Built for one site, then made general.

Features per site

Each site turns on only what it uses.

Staged releases

A release stops at the first failed check.

AI answer tracking

The same question, run again and again. In progress.

Where I've been.

Seven years running operations, then marketing systems.

Operations · 2015 to 2022
Marketing systems · since 2022

- Joined before the company had raised money and worked with the owner on hiring and early-stage planning.
- General Manager by 2017: team operations for professional esports teams, about 50 players and staff at peak.
- Player contracts, coaching staff hiring, work visas, housing and international travel.
- Stayed through the acquisition by OverActive Media in 2018.
- The launch of new professional league franchises: there when the teams were purchased, branded and drafted.
- Input on branding and team strategy.
- Player documentation and work visa applications with immigration lawyers.
- Client onboarding for YouTube creators.
- Operations priorities, worked out with leadership.
- A lesson kept: how much a clear product and vision matter to a team.
- Websites, SEO and marketing systems for small-business clients.
- AI agents, API integrations and cloud automations for research, content, QA, publishing and reporting.
- The core work myself, with specialists brought in when a project calls for it.
- Concurrent client SEO accounts, planning through reporting.
- Technical audits, keyword and content recommendations, GA4 and SEMrush reporting.
- SEO-focused WordPress builds with structured architecture, metadata and schema.

Other work.

CurrentWave

Visit

My marketing systems business: client sites, search, tracking and email, with specialists brought in when a project needs them. Its blog runs on the platform.

dishfinder.co

Visit

The platform's test site. Every feature runs here first.

Formative Years

A client's course business: the site, the course pages, the contact form, and the blog moved onto the platform with its old links redirected. The owner runs the admin herself. Live when she is ready.

R&D devlog

Notes from building a personal project: what happened, what I decided, and what came of it. First posts soon.

Get in touch.

Email is the fastest way to reach me.

Email LinkedIn Resume